Privacy Policy
Last updated: October 9, 2026
Verilane ("Verilane," "we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, create an account, or use our services.
This Privacy Policy does not replace our Notice of Privacy Practices, which explains how we use and disclose Protected Health Information (PHI) in connection with the healthcare services we provide.
Information We Collect
Depending on how you interact with Verilane, we may collect the following information.
Information You Provide
When you create an account, request care, or otherwise interact with us, you may provide:
- Name
- Date of birth
- Email address
- Phone number
- Mailing address
- Payment information
- Health information, including medical history, medications, allergies, symptoms, laboratory results, images, and other information relevant to the services you request
- Uploaded photographs or documents
- Other information you voluntarily provide
Information Collected Automatically
When you use our website or online services, we may automatically collect certain technical information, including:
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Date and time of access
- General website usage information
This information helps us operate, secure, maintain, and improve our website and services.
How We Use Information
We may use your information to:
- Provide healthcare services
- Verify your identity
- Process payments
- Communicate with you about your care
- Respond to customer service requests
- Operate, improve, and develop our website and services
- Maintain security and prevent fraud
- Comply with legal and regulatory obligations
Protected Health Information is used and disclosed in accordance with our Notice of Privacy Practices.
As our services evolve, we may update the types of information we collect and the ways we use it, consistent with this Privacy Policy and applicable law.
Marketing Communications
If you choose to receive our newsletter or practice updates, we may send occasional emails regarding:
- Health education
- Practice news
- New or updated services
- General wellness information
Marketing emails are optional. You may unsubscribe at any time using the link included in each email.
We do not use Protected Health Information to personalize marketing communications without authorization where required by applicable law.
Text Messaging
If you opt in to receive text messages from Verilane, we use your mobile number only to send you those messages. No mobile information or text messaging opt-in data will be shared with, or sold to, third parties or affiliates for marketing or promotional purposes. Our SMS Terms (verilane.co/sms-terms) describe the messages we send and how to opt out. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. Verilane is operated by Lindsey McIlvena MD, PLLC.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction.
No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Data Retention
We retain information for as long as reasonably necessary to provide and improve our services, comply with legal obligations, resolve disputes, enforce our agreements, and maintain appropriate business records.
Medical records are retained in accordance with applicable federal and state laws.
Your Choices
You may:
- Access or update certain account information, subject to applicable law and system capabilities.
- Opt out of marketing emails at any time.
- Request access to your Protected Health Information as described in our Notice of Privacy Practices.
Third-Party Websites
Our website may contain links to third-party websites. Verilane is not responsible for the privacy practices, security, or content of those websites.
Eligibility
Verilane provides services only to individuals who are eligible to receive care through our practice. Eligibility, including any age restrictions, may vary depending on the services offered, applicable law, and professional judgment.
If a parent, legal guardian, or other authorized representative provides information on behalf of another individual, they represent that they have the legal authority to do so.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The current version will always be posted on our website and will include the effective date shown above.
Your continued use of our website or services after changes become effective constitutes acceptance of the revised Privacy Policy.
Contact Us
If you have questions about this Privacy Policy, please contact:
Verilane
Operated by Lindsey McIlvena MD, PLLC
Email: support@verilane.co